David Aaker - The most relevant brands share four common characteristics. How does your brand perform in these areas? https://www.prophet.com/relevantbrands-2017/?utm_source=aaker&utm_medium=facebook&utm_campaign=2017-bri | Facebook
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Brand Relevance: How to Identify Untapped Opportunity | brandknewmag:Actionable Intelligence on Advertising,Marketing,Branding
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Brand Relevance: A fairly new concept, but it taps into a notion that has existed for a long time. - California Business Journal
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